Wednesday, February 8, 2012

Business Success Starts With the Right Marketing Strategy and Tools

When it comes to a successful business it often boils down to this--sales, sales, sales. Whether you are selling your books or products, or promoting a speaking event or book tour, normally the bottom line in measuring success is how many sales you make or how many people show up at your event. The results themselves can be what determines whether or not you are successful.

Therefore, to get the best results, it's important to focus on exactly how you're driving those sales and where they are coming from. Ask those who contact you how they found you; was it through an ad, social media, or perhaps a referral? Knowing where your potential clients or customers are coming from is crucial. That tells you what you need to be doing more of in your marketing efforts and what areas to focus on. But just as important is making sure you take full advantage of each and every opportunity that comes your way. It's so easy to do when you have your systems set up properly.

Here are key points to remember in marketing your business:

Getting the Most from Your Shopping Cart- Make sure you get your website and shopping cart working for you. This is key to success. You are missing out on major opportunities every time you don't set up an autoresponder for orders, or have your shopping cart set up to reconnect with your buyers in some way. Think how often you have purchased something (say, for the holidays) and then totally forgot about that business until you receive something new from them, like their latest sales event or their company newsletter. That's exactly how it works - out of sight - out of mind. This one simple step will make a huge difference in your business success now and for years to come.

Knowing Your Statistics- Yes, it truly is important to know your stats so you can utilize that information in future marketing. It will also help you customize your marketing efforts to where there is the most interest, making your efforts more effective. Many in social media obsess over how many are following them, their influence, etc. That is important and one key element to explore, but take it farther than that. Constantly monitor your website stats, blog stats, etc. Many of these will even list keywords that are used to get to your site. Can you imagine just how priceless that can be? That is what is leading clients to you. Monitor all of that. Write down your notes and compare your results monthly. You will be amazed at just how much these simple steps can improve your business and you'll clearly be able to see what's working and what is not.

Having a Team to Support You- Do you have a marketing team or a virtual team behind you dedicated to your business? One that knows what it takes to get better results? A team that can connect all the dots together and make sure that each video you create, and each sales page you write will bring you the results you are looking to achieve. Is that team familiar with your products and services and able to take your thoughts and dreams and make them a reality (with very little supervision)? Behind most successful businesses, you will find a team of dedicated professionals who handle the different aspects of a business. If you don't have a team now, get one. And if you do have a team, make sure you utilize their services fully. Ask them... what else can you do for me? You will be amazed at just how much they come back with.

Running a successful business is mostly about doing the right things over and over again and avoiding the things that aren't working for you. These simple tips should help you do just that. Need help? Hire a virtual team to maximize all your efforts. With the right team in place, you can focus even more on getting the results you're looking for.

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